146 Design For The People 2017-2018 BJØRN + BALLE The design duo BJØRN + BALLE consist of the designers Christian Bjørn and Rune Balle. In recent years they have designed various products combining a minimalistic Scandinavian design with a good feeling for current trends. Material and details rise to a higher level and give the products a strong identity. BØNNELYCKE MDD Bønnelycke is driven by an unsurpressable urge and desire to work constructively and innovatively. He started his career in 1988 with the design of lighting, furniture and interior spaces. Quickly, he became known as an unconventional architect with no whims and fancies. ”It could be fun” and ”of course it can be done” – are phrases often used in his company. Bønnelycke mdd is a multi disciplinary design company with both national and international experience. We are perfectionists with professional curiosity. We provide a wide variety of design disciplines encompassing architecture and interior design, furniture design and product design to communication assignments, graphic design and web design. SEBASTIAN HOLMBÄCK Aesthetics, the notion of beauty, and how we perceive it, has run as a red thread throughout Sebastian Holmbäcks career. Beyond the technical understanding of material and manufacturing, which he loves, is a deep fascination of how we as humans experience the shape, colour and functionality of an object. Over the years, this curiosity and interest for both the technical and psychological side of design have accumulated into a broad experience and deep understanding for what it takes to create a successful product. Today his work as designer is divided between the creation of products for Danish and international clients, and his work as consultant for companies in search for a clear mapping of the ties between customers, products, manufacturing capabilities and company identity. FROM IDEA TO ENTHUSIASM Creating something is not art creating enthusiasm is This is our credo at Nordlux and with this in mind we create innovative design products that are both exciting and advanced. We can not help it, because we love the process of advancing from an idea to enthusiasm. Fortunately, we are surrounded by people who prefer to go all the way rather than compromise. People who are not afraid to use some elbow grease as well as some mental grease, and for whom innovation is nothing new. Because at Nordlux every success story starts with innovation. Only in this way we can make sure that our products are in line with the global impulses - and maybe even one step ahead of them. Design For The People is for all who appreciate classic as well as innovative lighting design. We are guided by our vision to create design products at a price that everyone can afford. Design with a Nordic twist, intended for people worldwide. Therefore we invest in the form and functionality of each and every design we produce, just as we think about people and the environment in connection with each and every solution. Behind every Design For The People design there are a number of recognized Danish designers who endeavour to create lighting that embellish and seduce, where beauty and functionality go hand in hand.
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